Graphic Design Job Of The Day: Senior Graphic Designer (Mountain Hardware, Richmond, CA) Read more: Design Job Of The Day: Senior Graphic Designer (California) | HOW Magazine Blog http://blog.howdesign.com/job-of-the-day/graphic-design-job-of-the-day-senior-graphic-designer-mountain-hardware-richmond-ca/#ixzz2Gzgs5cVV

As Senior Graphic Designer, you will concept, design and execute innovative and strategic, brand-centric solutions including branding, identity, packaging, marketing collateral, trade show environments, POS and beyond. You will be very hands on, ready to roll up your sleeves and get involved in everything from conceptualizing, designing and producing a broad range of print and digital collateral. You will be working with the Creative Manager, as well as other designers and team members, to ensure that your vision and concepts help increase our brands’ credibility, influence, and brand equity in the marketplace
The right candidate will be passionate about design, have a solid grasp of marketing and branding programs and possess an incredible eye for detail. Your portfolio demonstrates a strong understanding of typography, grid design and layout skills.
Essential Functions/Major Responsibilities
Help set the creative voice for Mountain Hardwear and Montrail, utilizing the established Mountain Hardwear and Montrail brand standards to design marketing materials which strongly communicate the brand messages.
Create various marketing collateral materials such as retail graphics, point-of-sale signs, fixture graphics, advertisements, hang tags/packaging, workbook, and seasonal campaign initiatives. Multiple items within each project must be created using one design template. This work requires graphic design skills and/or layout and production skills. Some projects will require supervision of printing (press check, approving proofs, etc.).
Contribute to the generation of creative concepts – both hands-on and through collaborations with the Retail Marketing Manager, Product Marketing Manager and Creative Manager.
Work effectively with the marketing team to develop design solutions that clearly meet given briefs and/or company objectives – as well as timelines, budgets and vendor management.
Manages multiple projects and prioritize work with project management tools to meet all deadlines
Provide design-mentorship to junior designers by exposing them to new challenges, decisions, and meetings
Stay abreast of current design trends and technologies and continually share this knowledge
Effectively communicate in written and verbal form
Ability to work independently, with minimal supervision in a team setting

Mentoring Notes With Peleg Top: From Passion To Profits Read more: Mentoring Notes With Peleg Top: From Passion To Profits | HOW Magazine Blog http://blog.howdesign.com/how-conference/mentoring-notes-with-peleg-top-from-passion-to-profits/#ixzz2GzggFUpH

In this week’s advice from creative business coach Peleg Top, he shares a drawing created by workshop attendee that captured the highlights of a workshop called “From Passion to Profits” about how designers can be more happy and profitable in their work.
At the last HOW Design Conference, I presented a half day marketing workshop titled “From Passion to Profits.” Attending this workshop was David Michael Moore (http://davidmichaelmoore.com), a brilliant illustrator who captured the content and essence of the workshop in a beautiful illustrated poster.





Peleg Top mentors and coaches creative entrepreneurs worldwide. He helps them learn how to become better leaders, better communicators and better business people. Sign up for Peleg’s mentoring eMag Pomegranate or visit PelegTop.com.

The Dos And Don’ts Of Holiday Networking

The holidays are upon us, which means there are endless upcoming parties, events and networking galore! While the holidays can be the best time of year for networking, they can also provide significant challenges for those eager job seekers – especially for those designers whose creative juices are overflowing with holiday inspiration. In order to properly leverage your network and begin building new ones for 2013, the staffing experts at Aquent have provided a list of the dos and don’ts of holiday networking.
Do bring a creative business card. Show off your design/marketing skills with a creative business card that will leave an impression.
Don’t specifically mention that you’re looking for a job unless someone asks you. Then casually let them know you’re looking for new opportunities in the new year.
Don’t force it. If someone mentions a possible job opportunity, ask for a business card.
Do show your personable side. If you’re a guest to a holiday party, have a good time mingling and avoid treating it like a corporate networking event.
Do some 1:1 informal networking with connections you’ve made throughout the year; people may have more available time in weeks around the holidays.
Do search for local industry events; tap local staffing agencies, associations, or networking sites for upcoming events around your city.
Do conduct research prior to attending an event. Be up-to-date on the guest list and decide who you want to meet, and with whom a relationship would be mutually beneficial.
Don’t forget to update your online portfolio – although meeting face-to-face is crucial, often times your online presence helps make a long-lasting impression.
Do prepare for the event; write out three to five questions that are substantial enough to spur conversation with new professional connections. Without forcing it, feel free to mention your most recent creative project.
Do follow up with new contacts within 24-48 hours. If sending a LinkedIn invitation, be sure to customize with something personal about your conversation.
The holidays are a great time to participate in the abundance of networking events taking place all around. Use these tips to smartly navigate your events and you’re bound to build some great new business relationships for 2013.
For more than 10 years, Mollie Nothnagel has worked in every corner of digital marketing and web project management. This experience is what she taps into when defining your needs across the marketing communications, event planning, and design and content development spaces. She knows what it takes to be successful in these business areas, which is why her talent network is comprised of professionals who can thrive in them. Mollie’s intuitive acumen at matching talent with the desired hard and soft skills to client projects ensures time and cost savings, as well as your satisfaction. As a relationship builder for both clients and talent, Mollie is a valuable staffing partner for your business needs.

Graphic Design Job Of The Day: Creative Director (Perkins+Will, Chicago) Read more: Design Job Of The Day: Creative Director (Perkins+Will, Chicago) | HOW Magazine Blog http://blog.howdesign.com/job-of-the-day/graphic-design-job-of-the-day-creative-director-perkinswill-chicago/#ixzz2GzgMqKxf

Position Summary:
• Drives creative problem-solving for three-dimensional, brand-driven environments.
• Works with interdisciplinary teams to develop and produce quality creative branded environment solutions that meet clients’ business objectives and goals.
• Directs the Branded Environments creative process to support the strategic and brand goals of our clients.
• Helps shape the group’s culture and processes, and guides work style and work expectations.
Essential Job Functions:
DESIGN
• Thinks and designs three-dimensionally with advanced creative and conceptual skills.
• Integrates graphic communications and brand messaging into the built environment.
• Delivers strategic communication solutions that help our clients attain their marketing and communication objectives.
• Contributes to the strategic and creative development of branding efforts for new business development.
• Guides the design process through all phases of work.
TECHNICAL
• Understands all aspects and phases of the Branded Environments design and production process.
MANAGEMENT
• Works collaboratively and manages multiple creative projects simultaneously.
• Works successfully in interdisciplinary teams, including: architects, interior designers, industrial designers, urban designers, graphic designers, marketing strategists, etc.
• Researches, develops, and manages multiple creative projects and interdisciplinary teams to meet client expectations and objectives.
• Leads and directs projects to include brand strategy, positioning and marketing communications.
• Leads and directs the creative team from concept to completion.
• Collaborates with architecture, interior design, environmental graphic design, signage and wayfinding, and print graphic design team members to develop brand expressions which support clients’ built environments and distinguish their core market positions and identities.
• Responsible for the professional development and growth of the creative teams.
• Responsible for both the profitability and the creative quality of Branded Environments projects.
• In conjunction with the Project Manager, ensures that internal and client presentations are on schedule and within budget, as well as creatively engaging, persuasive, professional, and supported by a sound business and creative rationale.

Friday Font Find: Korolev (A Sans Serif Font) Read more: Friday Font Find: Korolev (A Sans Serif Font) | HOW Magazine Blog http://blog.howdesign.com/typography/friday-font-find-korolev-a-sans-serif-font/#ixzz2Gzg2fnIn

Korolev is a sans serif font family in 20 weights by Rian Hughes of Device Fonts. The family is based on lettering by an anonymous Soviet graphic designer from propaganda displays at the Communist Red Square parade of 1937, found in a photograph by Alexander Rodchenko.

Tracings done in Illustrator over Rodchenko’s photograph pinned down the basic character shapes. These were then imported into FontLab, where the full glyph complement was developed. This became the heavy weight of the family. Next, a thin version was designed, and a five weight family which includes bold, medium and light developed from these two extreme weights. This was then augmented by a true italic, again in five weights, and later condensed and compressed five-weight familes were added, keeping to the original geometric construction.

Some imagination was required to construct the letters for which no model was available. The lower case adheres as far as possible to the structural logic of the upper, and ascenders extend above the cap height for clarity in letter combinations such as in “Illustrate”. The excamation mark was reduced in height to match the capitals. The strokes of the W are not quite parallel in the original, and this creates an awkward dark area at the top of the central apex. It was decided that the W should be redesigned to make the strokes parallel for a more even ‘colour’. The low bowl on the R and the P was kept, as though unusual it adds a definite character to the font. There is a small crossbar on the K that was taken through to the lower case k. The capital G appears to have no ‘spur’, though the best image is very blurry and it’s hard to be sure. The 3 has the round top, to better match the Russian, and the

rest of the numbers follow from the capital construction. The comma has been enlarged and straightened but keeps the original parallelogram shape.

Quote Crazy

Recite is a fun website from the creators of the image bookmarking site Piccsy. Plug in any quote and the site will generate a digital poster complete with interesting typography. Some quotes work better than others and it’s best to try a few different templates to find the one that works with your quote. The only frustrating thing is that you can’t fine-tune the line breaks or sizing of the type. Warning: this might drive you crazy. But if you want to make a quote look more profound and you don’t have time to design it yourself, you can still look creative and smart on Facebook.

Graphic Design Job Of The Day: Graphic Designer (OffWhite, New York) Read more: Design Job Of The Day: Graphic Designer (OffWhite, New York) | HOW Magazine Blog http://blog.howdesign.com/job-of-the-day/graphic-design-job-of-the-day-graphic-designer-offwhite-new-york/#ixzz2GzflVkX0

NYC-based design agency, OffWhite Design is seeking a, full-time creative Graphic Designer for a wide variety of client projects. We offer an exciting opportunity to work on ground up branding, design as well as and fun physical product innovations. We like to push the creative limits and expect the best.
Ideal Candidate Profile:
• Skilled graphic designer with strong and unique design sensibility
• Excellent skills in all core design programs
• Excellent communications skills
• Outstanding ability to manage multiple tasks and work within tight deadlines
• Proactive problem solver
• Know how to use an X-acto knife
• Drawing, both technical and creative expression is appreciated
• Web Design and HTML, CSS, WordPress knowledge is not a core skill but important
• Basic App development skills also not critical but an A+
• Video editing a Plus
• The more you know the better